Sponsored by:
Complimentary Virtual Event
June 16, 2021 | 1:00 PM - 2:00 PM ET
What matters to consumers when buying food & beverage products, and what do they see on labels?
Learning Objectives:
Participants to this webinar will learn about current trends in consumer buying behavior in the area of food & beverage products.
Consumer concerns for healthier lifestyles and for the environment have become the major driving forces for forming food-buying intentions. This webinar will present results of the research done by DNV and, independently, by Texas Tech University and Hochschule Geisenheim University in Germany on consumer behavior and trust, when buying well established and novice food and beverage product brands, as well as the impact of information on labels regarding products nutritional and health benefits, environmental impact of production and social responsibility of producers on consumer choices.
Online surveys, using various methodologies, were carried out in many countries around the world. Presenters will discuss, which statements were shown to have value for consumers and which did not; to what extent consumers believe that their own efforts can make a difference; and how various types of consumers were different in seeking and interpreting information on the labels.
Who Should Attend:
- All members of Food & Beverage Companies
Speakers
Lecturer, Agribusiness
Geisenheim University, Germany
Dr. Sophie Ghvanidze is a lecturer at Geisenheim University, Germany. She teaches diverse courses related to World Wine Markets, Marketing, Strategic Management, and Market Research in the German and English Study Programs of International Wine Business. After completing her Ph.D. in Agribusiness, Dr. Ghvanidze worked for the leading Market Research Institute. During her research as a Visiting Scholar at the Texas Wine Marketing Research Institute at Texas Tech University, she focused on the impact of sustainable and nutritional claims of food and wine on consumer behavior.
Chris Reno
North America Territory Sales Manager
DNV
Chris Reno is a North American Territory Sales Manager with a long history of working in the public safety industry. Chris represents DNV at key events for food safety. He has graduated from the University of Arkansas.
Natalia Velikova, Ph.D.
Professor & Associate Director
Texas Tech University
Dr. Natalia Velikova holds a joint appointment between the Texas Wine Marketing Research Institute where she serves as the Associate Director, and the Department of Hospitality & Retail Management at Texas Tech University, where she works as Professor of Wine Marketing. Dr. Velikova teaches courses and conducts research in wine consumer behavior, wine marketing, and wine tourism. Dr. Velikova's research has been published in many academic journals and trade magazines. Her expertise is also highly valued by the wine and grape growers’ industry. Natalia has been invited to deliver numerous presentations at national and international conferences and community events.
Maria Fontanazza
Editor-in-Chief
Food Safety Tech
Maria has more than a decade of experience in journalism, marketing, and communications within the publishing, conferences and medical device industry. She has authored more than 250 articles that have appeared in domestic and international industry publications and has moderated educational sessions and panel discussions at industry events. Maria joins Innovative Publishing from Secant Medical, Inc., where she was the Marketing Communications Manager and Market Research Manager. Maria has a B.A. in Journalism and Mass Communications with a concentration in New Media and Visual Design, and a Minor in Fine Arts, from St. Michael’s College in Colchester, VT.
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